Volvo Car Malaysia’s newest dealer in Penang

Volvo Car Malaysia on 7 July announced the appointment of its newest dealer, iRoll Auto Sdn Bhd, to better service its customers in the Northern Region of Peninsular Malaysia.

(From left) Yang Berhormat Dato’ Ong Ka Chuan, Second Minister for International Trade & Industry; Mr Lennart Stegland, Managing Director of Volvo Car Malaysia; and Mr Ang Hok Guan, Managing Director of iRoll Auto Sdn Bhd.

The launch ceremony of iRoll’s 3S (Sales, Service & Spare Parts) centre was attended by Yang Berhormat Dato’ Ong Ka Chuan, Second Minister of International Trade & Industry along with Lennart Stegland, Managing Director of Volvo Car Malaysia and other VIP guests.

“Establishing our presence on mainland Penang is a very important step towards creating better access to Volvo products and services to our customers in the Northern region where the market is certainly booming,” said Lennart Stegland, Managing Director, Volvo Car Malaysia.

Juru Auto-City was chosen as the location for the 3S Centre (Sales, Service and Spare Parts) due to its easy access to the North-South Expressway and its reputation for auto-related services.

“The combination of easy accessibility and Juru Auto-City’s established reputation as an automotive services hub makes this a very attractive location,” said Ang Hock Guan, Managing Director, iRoll Auto Sdn Bhd.

Volvo Juru also includes the Volvo Retail Experience (VRE), which was first launched in the third-quarter of last year. As a part of this new concept, Volvo promises a Scandinavian feel within its sales floor and an improved customer service experience.

“As we continue to introduce products that are well-designed, luxurious and safe, we strive to extend the same feeling to our customers from the very moment they enter our retail environment,” said Stegland.

Inspired by Scandinavia, the VRE showroom specially conceptualised as a ‘living room,’ featuring chic Scandinavian-designed furniture, clean air and warm lighting in the interior.

The VRE concept was designed so that customers can relax in a cosy ambience while waiting for their Volvo vehicles to be serviced. Volvo Car Malaysia will be rolling out the concept to all dealer showrooms in stages.